Technology

GulfNews Technology

Facebook restores news for Australian users after media bargaining deal

Technology|Oceania|: Sydney: Facebook on Friday restored access to news for its Australian users after reaching agreement with the government on a landmark law requiring it and other tech firms to pay for journalistic content. The Facebook pages of Australian news outlets were able to update from early Friday morning for the first time in a week, since the social media slapped a ban on news content being seen Down Under in a dispute over the law which was adopted Thursday. Facebook and Google, the two companies targeted by the regulation, strongly objected to clauses requiring them to submit to mandatory arbitration over the amount they would have to pay local media to show Australian news on their platforms and search results. To avoid being hit by the arbitration, Google negotiated multi-million dollar content licensing deals with a host of Australian companies, and notably the country's two biggest news organisations: Rupert Murdoch's News Corp. and Nine Entertainment. Facebook, which relies less on news in its business model, responded on February 18 by blocking access to Australian news for all its users. The move also hit many non-media Facebook pages, including for governmental emergency services, health organisations and charities, prompting widespread outrage. Facebook eventually followed Google in agreeing to negotiate paid arrangements with Australian media, leading the government to water down the arbitration requirements in the so-called News Media Bargaining Code. In announcing the end of its news blackout, Facebook said it "looks forward to continuing to work with the industry to find the best ways to support news." The firm also announced possible deals with three independent media companies Private Media, Schwartz Media and Solstice Media. The agreements marked a new foray into content payment for Facebook and Google, who became two of the world's largest and most profitable companies largely by organising, curating and indexing others' content cost-free. Facebook and Google have each said they will invest around US$1 billion in news around the world over the next three years. Google will pay for news content that appears on its "Showcase" product and Facebook is expected to pay providers who appear on its "News" feature, which is to be rolled out in Australia later this year.

GulfNews Technology

Twitter considers charging users for special content, in revenue push

Technology|: San Francisco: Twitter said Thursday it plans to offer a subscription service in which users would pay for special content from high-profile accounts, part of an economic model to diversify its revenue. The globally popular social media platform announced the potential new Super Follows service at its annual investor meeting, as it searches for new revenue streams beyond targeted advertising. "Exploring audience funding opportunities like Super Follows will allow creators and publishers to be directly supported by their audience and will incentivize them to continue creating content that their audience loves," a Twitter spokesperson told AFP. Top Twitter executives discussed Super Follows while outlining goals and plans for the near future during the streamed presentation. "We are examining and rethinking the incentives of our service - the behaviors that our product features encourage and discourage as people participate in conversation on Twitter," the spokesperson said. Super Follows was described during the presentation as a way for Twitter audiences to financially support creators and receive newsletters, exclusive content and even virtual badges in exchange. Twitter, which currently makes money from ads and promoted posts, might be able to add additional revenue via the Super Follows transactions. Creative Strategies analyst Carolina Milanesi was not convinced people will be inclined to pay for special content on Twitter. Such a model makes sense for content on platforms like YouTube, where hours of craftsmanship might be devoted to producing entertaining videos, but it is debatable whether the same could be said for tweets on Twitter, she said. No timeline was given for when Super Follows might become a feature, but it is expected that the tech giant will make further announcements in the coming months. Building communitiesTwitter considers charging users for special content, in revenue push Twitter is also considering allowing users to join communities devoted to topics via a feature seemingly similar to Facebook's "groups." Twitter aims to reach a milestone of 315 million "monetizable" users in 2023, a steep increase from the 192 million it had at the end of last year, according to a filing with US financial markets regulators at the Securities and Exchange Commission. The San Francisco-based firm defined monetizable users as people who log in daily and can be shown ads. Twitter, like Google and Facebook, makes most of its money from digital advertising. The company said it is aiming for $7.5 billion in revenue in 2023, more than double the $3.7 billion it took in last year. Twitter also plans to double "development velocity," meaning the number of new features it releases per employee to get people to engage more with the service. Apple bite? Twitter revenue product lead Bruce Falck told analysts that the tech company was mindful of a potential crimp in revenue that could be caused by new privacy labels Apple is mandating for apps on its mobile devices. App makers are concerned that the labels will discourage users from allowing collection of data used to more effectively target ads. "It's still too early to tell exactly how this will impact the industry, but it will be felt by the entire industry," Falck said, adding that Twitter was innovating to soften the blow. Twitter's plan to boost revenue also includes getting more involved in online commerce. "Imagine easily discovering and quickly purchasing a new skincare product, or trendy sneaker from a brand new follow with only a few clicks," a Twitter executive told analysts. An area where Twitter is additionally looking to make money is Fleets, a recently added feature where posts and conversations vanish after a day.