GulfNews Sports

IPL 2020 in UAE: Delhi Capitals already at par with 2019 revenue, say owners

IPL|: Dubai: Delhi Capitals, the re-christened IPL franchise and one of the serious title-contenders in the 13th edition in the UAE, is already a winner off the field - according to the team management. A staement says the Delhi-based franchise has already matched it’s 2019 revenue. They already have 16 partners, including title sponsors JSW Group and went on a signing spree with multiple brands across different categories including Ebix Cash, APL Apollo, Acko General Insurance, Colgate, Livinguard, Nissin and OK Credit ahead of the tournament. The franchise has also signed licensing associations with leading brands like Kotak for credit and debit cards, Boat for music accessories and Fancode for merchandise and deeper fan engagement. Dhiraj Malhotra, CEO Delhi Capitals, said: “The combination of the most highly awaited edition of the IPL, along with Delhi Capitals’ strong squad has inspired a lot of confidence in the market and made our franchise an ideal avenue for Indian and International brands that are looking to associate with a young and dynamic team. We are thankful to all our partners. Their support further motivates us to clinch the title.” Brand Finance, a well known brand valuation consultancy, concluded in it’s IPL review last year that the Delhi-based franchise witnessed the highest growth in brand valuation in 2019. Despite initial commercial uncertainties surrounding this edition of the IPL, early signs indicate an even more successful 2020 as the team’s jersey branding assets have acquired equal or higher value than in 2019. In another first, the team also announced Livinguard as its Hygiene Partner, ensuring safety of the players on and off the field, while also encouraging adherence to health and safety protocols to battle the virus. The team’s association with Indian innerwear brand Bodycare, also sees them support the message of body positivity and shed light on pertinent issues like body shaming prevalent in society.

GulfNews Sports

Fatima Bint Mubarak Ladies Sports Academy launches anniversary challenge

Dubai: The Fatima Bint Mubarak Ladies Sports Academy has launched a unique ‘10 Million Steps Challenge’ to mark its 10th anniversary. The challenge will be a virtual event that will allow participants the freedom to log in their steps from wherever they are. So the steps for the challenge can be calculated either in the comfort of one’s home, or in the gym, or through walks in the park and even while visiting a mall. SEE MORE Photos: Tadej Pogacar crushes Primoz Roglic to seal Tour de France title IPL 2020 in UAE: Mumbai Indians vs Chennai Super Kings in pictures IPL 2020 in UAE: Fans in Dubai enjoy opener between Mumbai Indians and Chennai Super Kings IPL 2020 in UAE: Cool runnings from Delhi Capitals and Kings XI Punjab The main goal and thrust of the initiative is to reach 10 million steps together under the #WeCanDoIt platform. Participants are urged to share their steps with the organisers on the #WeCanDoIt handle, irrelevant of the number of steps that have been logged in by the individual. The steps must then be uploaded on the link available on various FBMA social media platforms or on the official website ( The main goal behind having this challenge is to encourage residents in the UAE to be more active on a daily basis while making fitness a part of their lifestyle. All participants reaching 10,000 steps for 10 days in-a-row you will automatically enter a raffle draw and stand the chance of winning exclusive prizes. This unique challenge is open to all and it is scheduled to kick-off from October 1 and go on until October 10.

GulfNews Sports

Dubai Sports Council confirms commitment to develop Emirati coaches

Dubai: The Dubai Sports Council (DSC) has reaffirmed its commitment to development plans and programmes dedicated to supporting Emirati coaches, young sporting talents and academies, as well as sports at schools, despite the challenges posed by COVID-19. Empowering Emirati coaches and developing young Emirati talents has been one of DSC’s primary focus since its inception and it has launched a number of programmes and initiatives over the years to meet those goals, and has achieved considerable success through optimal investment of resources. The DSC has organised a number of training workshops and seminars — in partnership with leading international federations and top stars — for their development and progress, and have opened many doors of opportunity for them in Dubai clubs. SEE MORE Photos: Tadej Pogacar crushes Primoz Roglic to seal Tour de France title IPL 2020 in UAE: Mumbai Indians vs Chennai Super Kings in pictures IPL 2020 in UAE: Fans in Dubai enjoy opener between Mumbai Indians and Chennai Super Kings IPL 2020 in UAE: Cool runnings from Delhi Capitals and Kings XI Punjab Over the years, the number of Emirati coaches at the Dubai clubs has steadily risen and today, 70 of the 130 coaches — or 54 per cent — working at the clubs are Emiratis. The initiative to empower and develop Emirati coaches started 10 years ago following directives from the then Chairman of DSC Shaikh Hamdan Bin Mohammad Bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council, to appoint Emiratis as assistant coaches of the first teams at all clubs in Dubai. Following the decision, the Council launched programmes to identify and promote young Emirati coaches, and organised a number of workshops with top international coaches from countries such as France and Spain for their development. The DSC also opened doors for them to work as assistant coaches with the first team and to obtain advanced training certificates, which has allowed many of them take over the top position since. Today, 10 Emiratis, who have emerged from these programmes, hold professional training licence (Pro Licence) which allows them to train first teams, and seven of them are working with clubs outside Dubai and with different national teams. The DSC also made a decision to allow only Emiratis to helm reserve teams at Dubai clubs, and today the heads of all reserve teams are locals. Discovering talents Over the years, the DSC has also launched a number of initiatives to support the youth sector and organised training workshops, symposiums and international tournaments for different age groups like DSC Academies Championship, U13 Dubai Intercontinental Football Cup, Dubai International U16 Football Championships, Dubai International Junior Basketball Championship and Dubai International Junior Handball Championship, which allow Emirati youngsters to gain exposure and experience from playing against top club teams from Europe, South America, Africa and Asia. To power the professional development of high-potential football talents at Dubai clubs, last year the DSC signed a partnership with du La Liga High Performance Centre (HPC), which will see two players from each of the four Dubai clubs — Al Nasr, Al Wasl, Shabab Al Ahli Dubai and Hatta — travel to Spain for Du La Liga HPC’s summer programme in Spain, where they will raise their level of play in competitive matches against the best La Liga youth clubs. The DSC has other similar programmes like the ‘Talent Development Programme’, the ‘Future You Programme’, the ‘Future Striker Programme’ and the ‘Future Goalkeeper Programme’. School Sports The DSC has also launched similar initiatives and programmes to encourage and promote sports in schools, which it sees as the base of the sporting pyramid in Dubai. The most notable of these initiatives is the Hamdan Bin Mohammad Order of Merit for Sports Education School, which seeks to encourage both public and private schools in the Emirate of Dubai to achieve both academic and sporting excellence, and nurture young sports talents. The aim of the Order of Merit is to improve the general health and vitality of school students; to promote healthy behaviours in the school community; to create a healthy, safe and sporting environment in schools; to develop sports services in schools; and to create the right environment for gifted young athletes to prosper and infuse them with the spirit of fair play.